June 07, 2005
DO CONSUMERS HAVE TOO MANY CHOICES? Virginia Postrel says no, but notes that claims of too many choices seem to be the Next Big Thing in doomsaying. She's probably right -- I've noted this book by Barry Schwartz
along those lines before.
But all I can say is that I covered this ground years ago. There's even a model! [Don't you mean, "It's only a model"? -- Ed. Probably.]