July 11, 2006

LONG TAIL RADIO! We interviewed Chris Anderson, editor-in-chief of Wired Magazine, about his new book, The Long Tail : Why the Future of Business Is Selling Less of More, a book that I liked a lot and that has a pretty strong Army of Davids resonance in places.

Anderson talks about how the future is going to be oriented more toward smaller markets, individuals, and cottage industry. He also stresses that, notwithstanding some reviews, he's not proclaiming the end of hit movies, hit records, or big businesses, just a different kind of market running alongside the old fashioned one. Plus, we talk about non-monetary incentives, how many people will nonetheless manage to make money in niche markets, and how little it takes to be branded a techno-utopian Pollyanna type these days. Also, why blogging is like DJ-ing!

You can listen to the podcast directly -- no iPod needed -- by clicking right here. You can subscribe via iTunes here, there's a lo-fi version for dialup here, and there's a complete podcast archive at GlennandHelenShow.com.

As always, my lovely and talented cohost is soliciting comments and suggestions.

Music is by The Opposable Thumbs.

UPDATE: Chris Anderson says the podcast bumped him into the Amazon Top 10. He probably exaggerates our influence but I'm glad the book is doing well; it's good.