IN THE MAIL: David Verklin and Bernice Kanner's new book, Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume. I actually managed to read a bit of this yesterday and it's very interesting. With the sea change going on in the ad market and the growth of online media, lots of people are likely to want to read this book.
I actually managed to read a bit of this yesterday and it's very interesting. With the sea change going on in the ad market and the growth of online media, lots of people are likely to want to read this book.